Articles by Andrew Unkefer

President & CEO

RIA … RU Sure?

If you are thinking of becoming a registered investment advisor, look at this before you leap!...

The IAR Option – More Scrutiny, Less Freedom

If you choose the investment advisor representative route, you will surrender your independence because your product choices will be reduced to what the RIA approves for you...

The New Way To Think About Financial Decisions

There are three things that now determine the future and only those who understand the impact can properly prepare for what’s ahead...

Face It - Consumers Don't Like Fees

The fastest growing segment in the advisor community is fee-based planning, yet this is wildly less favored by the consumer...

Use the Low Interest Rate Environment to Boost Sales

Here's the one product you can sell that becomes increasingly more attractive in a low interest rate environment...

RIAs Bear Heavy Fiduciary Requirements

There has been a rash of organizations encouraging agents to become a RIA or, alternatively, an IRA - let's explore the different responsibilities...

Planner’s Guide to the 1040 Form

Unlocking the annuity and life insurance planning opportunities that other financial advisors are out of position to pursue...

Bull Market Mystery

Investors are being influenced by market makers, lured by the potential of higher returns but not always being made fully aware of the risks associated with their decisions...

See Annuity Sales Growth with Lens of Success

Picture this lens like a giant magnifying glass that instead of enlarging the subject matter, instantly exposes any illegitimate offer, program, business model or come-on...