The Producers Group And Prudential Expand Reach In Multicultural Markets

January 31, 2013


Companies to Host Exclusive Event on February 7, 2013

San Diego – The Producers Group (TPG) along with the Individual Life Insurance business of the Prudential Insurance Company of America are extending their collective reach in multicultural communities. This national program, introduced in 2011, focuses on helping producers better understand and serve the financial protection needs of diverse markets with an emphasis on Chinese, South Asian, Korean and Hispanic markets.

“We are very excited and more motivated than ever to expand our multicultural initiatives.  This year we are sure to break new ground and reach an even broader audience with the help of our valued relationship with Prudential,” said Kent Freundt, founder and president of The Producers Group.

 The Producers Group and Prudential will host an event on February 7, 2013 at the Chicago Marriott Oak Brook, 1401 West 22nd Street, Oak Brook, IL  60523:

• Producers and General Agents are invited to attend an educational workshop at 4:00 p.m. where they will hear from industry experts about financial products and how they are evolving to help address their clients’ income needs during retirement. This session will be followed by a reception at 6:00 p.m.
• Members of the media are invited to attend a press conference at 7p.m. where they will have the opportunity to hear more about this effort from senior executives at TPG and Prudential, as well as several General Agents from the Asian communities.
• A dinner for all attendees will follow at 8 p.m.

 “With America's demographics rapidly changing, helping diverse communities achieve their financial goals has never been more important,” said Gail Van Dalen, chief marketing officer, Individual Life Insurance, The Prudential Insurance Company of America. “This relationship with The Producers Group allows us to leverage resources and deepen our knowledge about diverse communities and how to better serve their needs.”

“We are continually learning and gauging the complexities of the multicultural markets and discovering new methodologies to help our diverse counterparts expand their business,” said Vince Vitiello, an Executive Vice President of The Producers Group.

A similar event will be taking place on Thursday, February 28th in Houston, TX.

About The Producers Group

Established in 1997, The Producers Group has offices in four states, including the recently expanded East Coast division, and uses the power of People, Relationships and Products to continue to expand our locations and our Product Portfolio. Offering the most competitive Life, Annuities, Long Term Care and Disability products, our team is experienced, distinguished and renowned in their various fields. Contact The Producers Group to find out more.

Life insurance is issued by the Prudential Insurance Company of America and its affiliates. All are Prudential Financial Companies located in Newark, NJ.

The Producers Group is an independent organization and is not an affiliate of Prudential Financial. The Producers Group  through its insurance producers, sells life insurance products of Prudential Financial's affiliated life insurance companies in addition to other life insurance company products.

About Prudential

Prudential Financial, Inc. (NYSE: PRU), a financial services leader, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit

Media contacts:
The Producers Group
Eric Freundt (858) 764-6496
[email protected]

Janet Gillespie (973) 802-8012
[email protected]

0238545-00001-00 Ed. 2/2013 Exp. 7/29/2014


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