August 02, 2011
WINDSOR, Conn., Aug. 2, 2011 — LIMRA received five awards from The Insurance and Financial Communicators Association (IFCA) for being among the best in marketing and communications creativity, design and writing.
“It’s exciting to see LIMRA receiving national acclaim – especially from our peers,” said Carol Larco-Murzyn, vice president of LIMRA Marketing. “LIMRA’s research provides our members with critical knowledge about the various aspects of the insurance and financial services industry to help meet their business goals. In the 24/7 news cycle environment we live in today, we believe it is important to communicate our research in creative and innovative ways. These awards validate our efforts.”
The five awards include:
---- “Best in Show” in the creativity category, IFCA’s highest honor, for Robert A. Kerzner’s speech at LIMRA’s 2010 Annual Conference.
---- “Award of Excellence” in the social media category for The Next Generation of Talent, a video highlighting LIMRA’s research on what it will take to attract Generations X and Y job seekers to enter into a life insurance sales career.
---- “Honorable Mention” in the Life Insurance Awareness Month category for a multi-media piece, called “Insure Your Love,” which promoted the idea of expressing love for one’s family by ensuring their financial security through life insurance.
---- Two “Honorable Mention” awards for MarketFacts Quarterly, LIMRA’s quarterly publication, which offers in-depth articles devoted to the critical issues in the insurance and financial services industries.
Earlier this year, LIMRA’s MarketFacts Quarterly won FOLIO magazine’s prestigious 2010 Gold Eddie award, honoring editorial excellence. “It has been quite a year for the magazine,” noted Brad Ragaglia, editor in chief of MarketFacts. “To be recognized by two different peer groups for our work is remarkable. We are honored that our efforts have been appreciated.”
IFCA is a leading, international, non-profit association serving marketing and communications professionals in the financial services sector. The annual awards competition is now in its 79th year and provides communication professionals with an opportunity to have their best work judged by a jury of their peers.
LIMRA Contacts:
Donna G. Sullivan, 860-285-7875, dsullivan@limra.com
Catherine Theroux, 860-285-7787, ctheroux@limra.com
About LIMRA
LIMRA is a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA at www.limra.com
