Jackson National Life Reports Deposits Of $19B

November 14, 2012

LANSING, Mich. November 14, 2012  Jackson National Life Insurance Company® (Jackson) generated

$19.6 billion of total sales and deposits1 during the first nine months of 2012, driven by $15.3 billion of variable

annuity (VA) sales. VA sales were up 11.3 percent over the $13.7 billion in VA sales recorded during the first

nine months of 2011. Sales of Elite AccessSM totaled $630.1 million during the period from launch on March 5,

2012, through September 30, 2012. Excluding Elite Access, Jackson’s overall VA sales growth during the first

nine months of 2012 was 6.8 percent year over year.

“Jackson’s Long-Term Smart® strategy has delivered strong, sustainable performance for all of our

stakeholders,” said Mike Wells, Jackson’s president and chief executive officer. "At the heart of this strategy is a

commitment to maintain a strong capital position. In the first nine months of 2012, Jackson completed the

$663.3 million2 acquisition of SRLC America Holding Corp (SRLC) and remitted a $400.0 million dividend to its

parent company, Prudential plc (NYSE: PUK), while ending the period with more than $4.1 billion of regulatory

adjusted capital. Jackson’s strong capital position reflects both the quality of the in-force book and our

disciplined approach to writing new business, and it ensures that Jackson can continue delivering value for all of

its stakeholders over the long term."

During the first nine months of 2012, Jackson increased sales of fixed and fixed index annuities (FIAs), as

competitive conditions became more favorable. Jackson has long taken a consistent approach toward crediting

rates and benefit levels within its fixed and FIA products. Industry-wide changes during the first nine months of

2012 brought competing products more in line with Jackson’s offering and, as a result, Jackson benefited from a

flight to quality. Compared to the same period of the prior year, fixed annuity sales of $713.5 million were up

34.5 percent, and FIA sales of $1.2 billion were up 13.5 percent.

Curian Capital® LLC (Curian), Jackson’s retail asset management subsidiary that provides innovative fee-based

managed accounts and investment products, continued to generate positive net flows during the nine-month

period, which increased assets under management to $10.4 billion as of September 30, 2012, up from $7.3

billion as of December 31, 2011.

"In today’s challenging economic environment, advisors are struggling to find solutions to growing and managing

their clients’ assets, in order to provide an income that will last throughout their clients’ retirement years,” said

Clifford Jack, executive vice president and head of retail for Jackson. "Jackson’s success is driven by our ability

to construct sophisticated financial products that address problems the average retail consumer cannot solve on

his or her own.”

As previously announced, Jackson has undertaken a number of initiatives to moderate the growth of its sales of

variable annuities with guarantees for the remainder of the year. These actions will help to manage through a

period of rapid change in competitor products while avoiding the risk of concentration to any one specific year.

On September 4, 2012, Jackson completed the acquisition of SRLC from Swiss Re for an initial consideration of

$663.3 million. SRLC was the U.S. holding company of Reassure America Life Insurance Company (REALIC).

The acquisition helps diversify Jackson’s sources of earnings by increasing the amount of income generated

from underwriting activities. Jackson has begun integrating REALIC’s book of business and believes the

transaction will be immediately accretive to its pre-tax earnings while having a modest impact on its statutory risk

based capital ratio.

Before investing in variable products, investors should carefully consider the investment objectives,
risks, charges and expenses of the variable product and its underlying investment options. The current
contract prospectus and underlying fund prospectuses, which are contained in the same document,
provide this and other important information. Please contact your representative or the Company to
obtain the prospectuses. Please read the prospectuses carefully before investing or sending money.

About Jackson National Life Insurance Company
With $129.9 billion in assets (IFRS)*, Jackson National Life Insurance Company (Jackson) is a leading provider of
retirement solutions. The company sells variable, fixed and fixed index annuities, and institutional products. Through its
affiliates and subsidiaries, Jackson also provides asset management and retail brokerage services. Jackson markets its
products in 49 states and the District of Columbia through independent and regional broker-dealers, wirehouses, financial
institutions and independent insurance agents. Jackson’s subsidiary, Jackson National Life Insurance Company of New
York®, similarly markets products in the state of New York. For more information, visit


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