June 21, 2012
By Scott Purves
June 21, 2012 -- There are so many tactics insurance agents can use to get more clients these days. Having a great relationship with business partners who can refer business to you is just one effective tactic. But there are other long term strategies you can use to get more leads, especially online. Blogging is one of them.
Blogging won’t yield immediate results, but if you stick with it you could get more visibility in your community and possibly more insurance leads. The best way to blog efficiently in the insurance market is to write about topics of interest to consumers in your area.
Here are a few strategies that could work for you:
Make it Local – Write about local events, elections, issues that are of interest in the area you’re targeting. By building your image in the community as a business that cares about local events and local issues, you’ll stay in front of your prospects. They may not be thinking about insurance all the time, but if they come to your blog to see interesting articles about their community they may come to you when they need insurance.
Comment on the Weather – Severe weather in your community and throughout the world is worth commenting on, particularly if you want to convey the importance of coverage in the event of a natural disaster. Your goal is to let people know the kind of insurance they need to protect their property. These types of posts can be persuasive, especially for visitors looking for the type of insurance you’re writing about. If they’re ready to buy, this type of post might convert them.
Hot Topics – Health care reform is a hot topic these days. With thousands of people searching the Internet for information on health care reform, it’s a good idea to write a post about the legislation, especially if your agency sells health insurance. You could get more traffic to your site, and possibly more return readers.
Scott Purves, CIC is the President of Purves & Associates Insurance Agency. Scott has focused on Group Benefits for businesses, including group medical, vision, disability. He has served on the Board of Directors of the Sacramento Health Underwriters Association and is currently serving on the boards of the Insurance Brokers & Agents of Sacramento and the Davis Downtown Business Association.