Beacon: Income And Indexed Annuity Sales Advance In 1Q 2012

June 18, 2012

Bestselling Product Is an Income Annuity for the First Time

Evanston, Ill., June 11, 2012—First quarter’s income annuity sales climbed almost 23% from a year ago and an income annuity was the quarter’s bestselling product for the first time, according to the Beacon Research Fixed Annuity Premium Study. Indexed annuities advanced nearly 9%.

“Both product types did well despite lower interest rates due to demand for guarantees in general and reliable retirement income in particular,” said Jeremy Alexander, CEO of Beacon Research.  “The success of New York Life’s deferred income annuity also helped boost overall income annuity results, and indexed annuity cap rates looked comparatively good relative to CD and annuity fixed rates.”

Total fixed annuity sales were $16.9 billion in first quarter 2012. Fixed rate MVAs  were up 1.6% from the prior quarter, while sales of the other product types declined slightly for an overall decrease of 2.2%.  Results were 8.8% behind the year-ago period on lower fixed rate annuity sales.

Great American joined the quarter’s top five companies for the first time, coming in fifth. Aviva USA moved up a notch and New York Life advanced two, to take second and third place, respectively. Allianz continued as sales leader, and American Equity remained a top-five company. First quarter results for the top five Study participants were as follows:

In terms of sales by product type and distribution channel, the leading companies were unchanged from the prior quarter.

The success of New York Life’s Lifetime Income Annuity made it the first product of its type to be a quarterly bestseller. The other leading products were once again indexed annuities issued by Allianz, Aviva USA and American Equity.

“As carriers respond to the low rate environment, we expect to see more MVAs, unbundled product features, and GLWB rollup rates that vary based on credited interest,” Alexander concluded.

About the Beacon Research Fixed Annuity Premium Study

The quarterly Study is the first and only source to track and analyze product-level fixed annuity sales on an ongoing basis, and the first to put a decade’s worth of historical industry, company and product sales information in an easily-searchable online database at

About Beacon Research

Beacon Research tracks fixed, indexed and variable annuity sales, rates and features, and provides web-based systems at for distributors and insurance companies. Beacon also licenses information and software tools to other platforms. Beacon's fixed annuity benchmark series -- the industry's first - is available through Ibbotson Associates. Directly and through strategic alliances, Beacon information can be accessed by hundreds of financial institutions and other distributors, as well as thousands of advisors and agents.

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6/14/2012 10:13:26 AM -


6/13/2012 5:31:01 PM - DSM Iowa

MVA stands for "Market Value Adjustment" and GLWB is acronym for "Guaranteed Lifetime Withdrawal Benefit", hope this helps?

6/13/2012 4:32:30 PM -


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