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Vivid language makes sales. For example, for a consumer who has $100,000 available to buy a fixed annuity and the annuity has a 10 percent premium bonus, you can describe the premium bonus as a 10 percent enhancement to the annuity. Or you could say, “I can get you TEN THOUSAND DOLLARS.” Which appeal sounds bigger?... >> FULL STORY
Why are so many financial firms gearing up to get their share of Roth conversion bonanza? One reason might be because the value of the nation’s retiremen...
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In the insurance business, many agents who are new to the business ignore or even reject the power of the upsell. But keep in mind that Best Buy, Southwest Airlines an...
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The Insured Retirement Institute (IRI) report found that the cost of variable annuities has come down, with the average fee on a VA chassis dropping four basis points in the second quarter...
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